How we market your property
We are unique in the holiday cottage letting business in St Ives!
Why? Because our knowledgeable local staff are based in our office right here in St Ives, but we are also part of The Original Cottage Company. This means we have the resources of a much larger national company at our disposal.
Although we market your property in many ways, our websites are the most important means of attracting bookings. All our websites allow customers to easily browse properties, see high quality photographs, book and pay securely online. They are also ‘responsive’ which means they display differently depending on what type of device is being used e.g. laptop, tablet or phone.
Here’s a quick run through of our main marketing tools:
Our website is the most important tool we have to promote St Ives Holidays and is regularly revised and updated. This helps to improve our position in search engine results and the design has been simplified to make bookings more straightforward, and we are seeing higher conversion rates from it – that is, more people who visit the site are actually booking.
This is the national site featuring all the cottages from all the brands across England and Wales. It suits the kind of customer who is looking for a very specific type of property, and may be willing to travel for it, and we market St Ives properties to customers from other brands, and vice versa.
From Airbnb to Snaptrip…
As well as the websites above, we pay to list your properties on numerous affiliate websites, both in the UK and elsewhere in the EU, casting the net further still.
We actively engage with guests and other people with an interest in us through a variety of social media – Facebook, Twitter and Instagram. We encourage people to “like” us, “share” posts and regularly run competitions to increase interest. This is an increasingly important way of communicating with our customers. They are very loyal to us and often promote us among their friends.
Our professional photographers capture your property at it’s best. All properties are photographed for free by us using the latest industry equipment and standards.
Our St Ives Holiday brochure includes all our properties and highlights St Ives as a destination. We distribute brochures locally from our office, throughout St Ives, at shows and events both in Cornwall and beyond.
Heard of SEO?
Our marketing team work with sophisticated technology to ensure people find our website (which is where your property is advertised) when they search for a holiday online.
Email newsletters to our customers
We regularly send out email newsletters to our customer and enquirer database. We send carefully targeted information to a particular group of customers, so we don’t inundate them with information. We track the progress of these emails and constantly refine them to achieve the most bookings for you.